AI-Powered Marketing - Conversations about AI , and digital marketing

Open-Source vs Proprietary AI: The Best Choice for Marketers Pt2 #166

In this episode of the AI Powered Marketing Show, host Keith Bell continues the exploration of open-source versus proprietary AI models, focusing on proprietary models in this second part of the series. Discover the advantages and disadvantages of each model, including cost-effectiveness, transparency, customization, and the support provided by major tech companies. Keith delves into specific examples such as OpenAI's GPT-3 and GPT-4, DALL-E 3, Midjourney, Google's Palm and Lambda, Anthropic's Claude, Amazon's Alexa, IBM's Watson, and Baidu's Ernie. By the end of this episode, you'll have a clearer understanding of which AI model might be the best fit for your marketing needs.
AI-Powered Marketer Newsletter: ai-powered-marketer.beehiiv.com

Open-Source vs Proprietary AI: The Best Choice for Marketers PT1 |#165

In this episode of the AI Powered Marketing Show, we delve into the world of AI models, focusing on the differences between open-source and proprietary AI. Open-source models, like TensorFlow and PyTorch, are community-driven, free, and customizable, while proprietary models offer advanced features and robust support at a cost. We'll explore the pros and cons of each to help you determine the best choice for your marketing needs.

Jessie James Wroblewski Unleashes Marketing Magic | #164

AI-Powered Marketing Show | Episode #164
Join host Keith Bell in this exciting episode of the AI-Powered Marketing Show as he interviews Jessie James Wroblewski, CEO of Generations Beyond. With over three decades in the marketing industry, Jessie shares his journey from a renowned New York agency to launching his new venture during Covid. His company, Decommoditized.com, helps businesses find unique differentiators to stand out in saturated markets.
Discover the importance of creativity in marketing, parallels between marketers and super villains, and insights from Jessie's new book, "Marketing for Super Villains." Learn how AI can enhance efficiency while maintaining the human touch.

How WWII Changed American Marketing Forever | #163

In this episode of The AI-Powered Marketing Show, host Keith Bell delves into one of the largest marketing campaigns in US history: World War II. Discover how the US government orchestrated a massive media blitz through the Office of War Information, collaborating with advertising agencies, radio, newspapers, magazines, and Hollywood studios to rally public support for the war. Learn about iconic campaigns that urged Americans to ration goods, buy war bonds, and support the troops, while keeping brands like Goodyear and Camel visible. Uncover the strategic blend of patriotic messaging and brand marketing that maintained public morale and funding for the war effort, setting the stage for the postwar economic boom
AI-Powered Marketer Newsletter: ai-powered-marketer.beehiiv.com

Trust and AI: Lessons from ’Atlas’ | #162

In this episode of the AI-Powered Marketing Show, host Keith Bell delves into the new sci-fi film "Atlas," starring Jennifer Lopez. Released on Netflix on May 24, 2024, and directed by Brad Peyton, the film explores the complex relationship between humans and AI. With an impressive cast including Simu Liu, Sterling K. Brown, and Mark Strong, "Atlas" has sparked discussions about trust, collaboration, and the dual nature of AI.
Keith discusses the film’s key themes, such as the importance of overcoming fear and building trust with AI, the ethical dimensions of advanced AI, and the potential for AI-human integration. He also draws valuable lessons for digital marketers, emphasizing the need for understanding and serving customers, leveraging data analytics, and fostering emotional connections with audiences.
Tune in to explore how the narrative of "Atlas" can inform and inspire your marketing strategies.
AI-Powered Marketer Newsletter: ai-powered-marketer.beehiiv.com

Microsoft’s AI Revolution: Copilot+ PCs Unveiled. | #161

Join host Keith Bell on "The AI-Powered Marketing Show" as we dive into Microsoft's groundbreaking introduction of Copilot+ PCs. In this episode, we explore how Microsoft, in collaboration with leading OEMs like Acer, ASUS, Dell, HP, Lenovo, and Samsung, is revolutionizing personal computing with AI integration. Discover the innovative features of Copilot AI, its practical applications in Office 365, and the powerful processors from Intel and AMD driving these advancements. Tune in to learn how AI-driven PCs are set to transform productivity and user experiences. Don't miss this deep dive into the future of personal computing!
AI-Powered Marketer Newsletter: ai-powered-marketer.beehiiv.com

AI in Email Marketing: Enhancing Open Rates | #160

In this episode of the AI-Powered Marketing Show, host Keith Bell dives deep into the transformative power of artificial intelligence in email marketing. Learn how AI can significantly enhance your email open rates through advanced data analysis, personalized content, segmentation, subject line optimization, and predictive analytics.
Keith shares real-world examples of companies like Amazon and Netflix leveraging AI to achieve remarkable results. Discover actionable insights on crafting compelling subject lines and the best times to send your emails for maximum impact. Plus, don’t miss the upcoming interview with Jesse James Wroblewski, author of "Marketing for Supervillains," where we explore the intersection of creativity and AI in marketing strategies.
Tune in to elevate your email marketing game and stay ahead in the digital marketing revolution.
AI-Powered Marketer Newsletter: ai-powered-marketer.beehiiv.com

AI & The Future of Search: Insights from Sundar Pichai | #159

In this episode of the "AI Powered Marketing Show," host Keith Bell dives into how AI is transforming search and what it means for digital marketing strategies. Inspired by a recent "Decoder" interview with Google CEO Sundar Pichai, we explore major updates to Google Search, the shift to multimodal search, and the implications for marketers. Pichai’s insights reveal how AI-driven changes can enhance content visibility and engagement, underscoring the need for adaptable, integrated content strategies. Join us to stay ahead in the ever-evolving marketing landscape.
Decoder YouTube Video: https://youtu.be/lqikP9X9-ws?si=Z09YBsvm3uzgY0fa
Ai-Powered Marketer Newsletter: ai-powered-marketer.beehiiv.com