AI-Powered Marketing - Conversations about AI , and digital marketing

AI-Powered Marketing Magic : Top Campaigns You Need to See | #175

Welcome to the AI-Powered Marketing Show! I’m your host, Keith Bell. In today’s episode, we dive into the top five AI and AR-driven marketing campaigns making waves in the digital world. First, we explore Bondi Sands' virtual try-on technology, allowing users to see a sun-kissed glow in real-time. Next, we look at IKEA's AR app, which lets customers visualize furniture in their homes before buying. We then step into the jungle with Vogue and Snapchat’s AR Jumanji experience, followed by OnePlus Nord's futuristic AR launch event. Finally, we get creative with Heinz's viral AI-generated ketchup art campaign. Tune in for innovation, creativity, and fun!
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Dynamic Pricing Success: Tips for Ethical Implementation | #174

In this episode of "The AI-Powered Marketing Show," host Keith Bell delves into the intricacies of AI-driven dynamic pricing. Learn practical tips for overcoming common challenges such as data quality, system integration, and organizational resistance. Keith emphasizes the importance of high-quality data collection, fostering a culture of innovation, and being transparent with customers. The episode also tackles ethical concerns, focusing on fairness, transparency, and privacy. Stay ahead in the digital marketing game by mastering dynamic pricing and ensuring its ethical implementation in your business strategy. Tune in now!
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The Technology Behind AI-Driven Dynamic Pricing | #173

In this episode of the AI-Powered Marketing Show, host Keith Bell delves into the world of AI-driven dynamic pricing. Learn how algorithms and machine learning models analyze data from customer behavior, market trends, and competitor pricing to set optimal prices. Discover popular AI tools like Amazon Web Services, Google Cloud AI, and specialized platforms such as Dynamic Yield and Price Effects. Keith also highlights the importance of transparency and ethical considerations in implementing these technologies. Tune in for practical tips and insights to stay ahead in the digital marketing game.
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Introduction to Dynamic Pricing with AI | #172

In this episode, we explore dynamic pricing with AI, a strategy where businesses adjust prices in real-time based on market conditions and data analytics. Learn how this approach can optimize revenue, increase agility, and respond to market changes, while also considering ethical concerns like fairness and privacy. Tune in next time for a deeper dive into the technology behind AI-driven dynamic pricing and practical implementation tips.
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Voice Search Optimization with AI Tools -Part 3 | #171

In this episode, Keith Bell concludes his insightful series on AI-powered search optimization platforms. He delves into crucial factors to consider when choosing a platform, such as business needs, data volume, customization, budget, and ease of integration. Keith shares real-life case studies of businesses like Algolia, Elasticsearch, Covo, and Swift Type, demonstrating how they have improved their search functionality and achieved their objectives. Additionally, he offers practical advice on creating a comparison matrix, running pilot tests, seeking expert advice, and considering long-term support and maintenance. Tune in to make an informed decision and elevate your search optimization strategy.
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Voice Search Optimization with AI-Tools Part 2 | #170

Join host Keith Bell on "The AI-Powered Marketing Show" as we delve into AI-driven search platforms revolutionizing digital marketing. In this episode, we explore Algolia, Elasticsearch, Coveo, and Swifttype, highlighting their unique features and benefits. Learn how reinforcement learning, dynamic reranking, and natural language processing are enhancing search relevance and efficiency. Discover which platform best suits your needs with expert insights and comparisons. Tune in to unlock the secrets of AI-powered search optimization and transform your marketing strategies.
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Voice Search Optimization with AI-Part 1 |. #169

In this episode, Keith Bell dives into the world of voice search optimization. Discover how AI is revolutionizing search engines and transforming consumer interactions. Keith breaks down the benefits, adoption trends, and practical tips for optimizing your website for voice search. Learn about tools like Google My Business and Schema markup, and explore real-world examples of successful voice search strategies. Tune in tomorrow for a deep dive into specific AI tools for voice search optimization. Don't miss out on actionable insights that could elevate your digital marketing game!
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”Top 5 AI Innovations Transforming Digital Marketing Today” | #168

In this episode of the AI-Powered Marketing Show, host Keith Bell delves into the top five AI innovations revolutionizing digital marketing. Discover how AI influencers are reshaping brand engagement, explore Meta's groundbreaking AI integration with Instagram, and learn about Amazon's Titan Image Generator transforming advertising visuals. Keith also discusses the transformative power of AI in home service businesses and offers practical tips for integrating AI into your marketing workflow. Tune in to uncover how these advancements can elevate your strategies and drive success for your marketing efforts.
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