AI-Powered Marketing - Conversations about AI , and digital marketing

AI in Digital Marketing: Navigating the Gartner Hype Cycle | #193

In this episode of the AI-Powered Marketing Show, host Keith Bell dives into the Gartner Hype Cycle and its implications for AI in digital marketing. Discover the five phases of technology adoption: Innovation Trigger, Peak of Inflated Expectations, Trough of Disillusionment, Slope of Enlightenment, and Plateau of Productivity. Keith explains how understanding these phases can help marketers set realistic expectations, strategically invest in AI, and unlock its true potential. Tune in to learn how to navigate the highs and lows of AI adoption and make more informed decisions for your marketing strategies.
AI-Powered Marketer News Letter:
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Amara’s Law: AI’s Long-Term Impact on Marketing | #192

Join host Keith Bell as he delves into Amara's Law and its application to AI in digital marketing. Discover why we often overestimate AI's short-term effects while underestimating its long-term potential. Learn how AI's true power is revealed over time through enhanced personalized marketing, advanced customer service chatbots, and predictive analytics. This episode provides valuable insights on maintaining a balanced perspective and strategically leveraging AI to drive significant long-term value in your marketing efforts. Tune in to understand how to navigate the hype and harness AI's transformative potential.
AI-Powered Marketer News Letter:
https://ai-powered-marketer.beehiiv.com/

F1 & AI: Enhancing Data-Driven Fan Engagement | #191

In this episode of the AI-Powered Marketing Show, host Keith Bell dives into the thrilling world of Formula 1, showcasing how AI technology is revolutionizing the sport. From the hit Netflix series "Drive to Survive" to the groundbreaking partnership between F1 and AWS, discover how data-driven insights and generative AI tools like Statbot are transforming race broadcasts and fan engagement. Learn about the innovative AI-inspired trophy for the FORMULA 1 AWS GRAND PRIX DU CANADA 2024 and how AWS's technology is expanding F1's digital footprint. Tune in for a deep dive into the fusion of AI and F1.
AI-Powered Marketer News Letter:
https://ai-powered-marketer.beehiiv.com/

The Rising Costs of AI and Its Impact on Digital Marketing | #190

In this episode of the AI-Powered Marketing Show, host Keith Bell explores the soaring costs of developing and deploying AI technologies and their impact on digital marketing. Drawing insights from the 2024 AI Index Report by the Stanford Institute for Human-Centered Artificial Intelligence, Keith delves into the financial demands of training models like OpenAI’s GPT-4 and Google’s Gemini Ultra. Discover how these costs influence market dynamics, the role of government regulations, and the opportunities for marketers with advanced AI tools. Tune in to stay ahead in this rapidly evolving landscape.
AI-Powered Marketer News Letter:
https://ai-powered-marketer.beehiiv.com/

Samuel Hart of Hathr on Privacy, Security & Marketing Insights | #189

In this episode of "The AI-Powered Marketing Show," host Keith Bell welcomes AI expert Sam Hart, founder of Hathor AI. Sam shares his journey from special operations forces pilot to creating a pioneering AI solutions provider focused on privacy and security. They delve into the crucial role of educating the public about AI's potential and risks, comparing the AI landscape to the gold rush. The discussion covers the challenges of synthetic data, compliance with government standards, and the future of AI in regulated industries. Tune in to explore how AI can revolutionize marketing while safeguarding privacy.
AI-Powered Marketer News Letter:
https://ai-powered-marketer.beehiiv.com/

AI Strategies Enhancing Social Media Marketing. | #188

Join host Keith Bell in the latest episode of the AI-Powered Marketing Show as we explore how artificial intelligence is transforming social media marketing. Discover innovative strategies, such as AI-generated unique product packaging, where Nutella's "Unica" campaign showcased 7 million distinct jar labels, making each a collector's item. Learn about AI-powered visual search in e-commerce that makes shopping more intuitive and personalized. Understand the role of emotionally intelligent AI chatbots in enhancing customer service experiences. Dive into AI-generated content for hyper-personalization, and see how predictive analytics can forecast customer behavior to improve marketing strategies. Tune in for practical tips and insights on leveraging AI to revolutionize your marketing approach.
AI-Powered Marketer News Letter:
https://ai-powered-marketer.beehiiv.com/

Revolutionize Marketing: AI-Enhanced Funnel Hubs | #187

Discover how AI can supercharge your marketing strategies in this episode of the AI-Powered Marketing Show with Keith Bell. Learn about the power of funnel hubs, the marketer's secret weapon for guiding customers smoothly through the sales process. By integrating AI, these hubs become even more powerful, analyzing customer data, providing personalized content, and automating tasks like lead generation and qualification. This episode delves into how AI-driven insights, predictive analytics, and automation can boost conversions, enhance customer experience, and drive revenue. Tune in to explore the future of digital marketing and unlock the secrets to turning your expertise into a digital powerhouse.
AI-Powered Marketer News Letter:
https://ai-powered-marketer.beehiiv.com/

How V2A Transforms Video Marketing with AI-Generated Audio | #186

In this episode of the AI Powered Marketing Show, host Keith Bell dives deep into Google DeepMind's latest AI model, V2A. This groundbreaking technology can add audio to silent video footage with near-human accuracy, revolutionizing video marketing. V2A enhances video advertising, repurposes old content, creates personalized video experiences, and makes video production more efficient. Keith discusses the challenges and potential of V2A, including its fusion-based audio generation and use of Sith ID to prevent misuse of AI-generated content. Stay tuned as we explore the exciting world of AI in digital marketing.
AI-Powered Marketer Newsletter:
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