”Spinning the Flywheel: Cultivating Your Brand’s Attractive Character”

Dive into the heart of digital marketing with host Keith Bell in this dynamic episode of the Funnellosophy Podcast. Exploring the concept of the 'attractive character flywheel,' Keith unpacks the transformative strategy behind engaging audiences and nurturing brand loyalty. From Flo's friendly face to Mayhem's chaotic charm, learn how brands like Progressive and Allstate have mastered the art of the brand persona. Whether you're considering becoming the face of your brand or crafting a captivating character, this episode is your guide to understanding and implementing the flywheel effect to keep your brand spinning toward success. Join us for a journey through storytelling, persona creation, and strategic engagement that’s bound to leave you inspired and ready to attract a following that's as loyal as it is.