In this insightful episode of the Funnel Podcast, Keith Bell dives into the intersection of AI and digital marketing, focusing on the development of a groundbreaking GPT-based assessment tool. He shares his journey from preparing for a challenging promotional exam to conceptualizing and building an AI tool that helps digital marketers and entrepreneurs assess and harness their expertise. Bell's experiences with oral assessments have informed his approach to creating a digital tool that not only evaluates skills but also provides a comprehensive report to guide users in monetizing their expertise online. He discusses the intricacies of designing a purposeful chatbot, named "Insight Mentor," on the OpenAI platform, and considers alternative platforms like Botpress or Voiceflow. This episode is a blend of personal growth stories and practical advice for leveraging AI in digital marketing, all while inviting listeners to test and provide feedback on the Insight Mentor tool.
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