Exploring AI’s Dark Side: Data Poisoning’s Threat to Marketing | #103

In this episode of "The AI-Powered Marketing Show," host Keith Bell delves into the menacing world of data poisoning and its impact on digital marketing. As a former detective with a keen interest in fraud, Keith unpacks the concept of data poisoning, a cybersecurity threat that compromises AI systems by manipulating training data, leading to inaccurate or biased outcomes. He explores the motivations behind these attacks, from corporate espionage to undermining trust in AI. Keith discusses how data poisoning affects digital marketers, from targeting and personalization to content creation and brand reputation. He emphasizes the need for proactive data security and model integrity to combat these threats. Join Keith as he navigates the murky waters of AI threats and offers insights on safeguarding digital marketing strategies against malicious actors.