”Decoding Digital Funnels: Shadow vs. Invisible”

In "The Funnellosophy Podcast," Keith Bell contrasts the Shadow and Invisible Funnels in digital marketing. The Shadow Funnel is an informal journey for customer trust-building, not widely recognized but crucial in decision-making. The Invisible Funnel, conversely, is a structured approach offering significant upfront value, exemplified by tripwire and challenge funnels. Keith's unique insights, shaped by his diverse experiences, illuminate these strategies' roles in fostering informed consumer choices, and essential listening for entrepreneurs and digital marketers.