Anthropological Lens: Digital Marketing Evolution | #212

Join host Keith Bell on "AI Powered Marketing" for day two of our special series, where we explore digital marketing through an anthropological lens. Discover how traditional demographic segmentation is evolving to a more holistic approach, focusing on consumers' cultural contexts. Keith discusses insights from Lois Shedd on human-centered value creation and Matt Artz on ethnographic research's impact on marketing strategies. Learn how understanding cultural nuances and leveraging human-centered design can transform your campaigns. Tune in tomorrow for more on AI's role in digital marketing. Stay curious and subscribe to our newsletter: https://ai-powered-marketer.beehiiv.com/