AI Tools in Lead Generation: Automation, Segmentation & Predictive Analytics | #303

In this episode of The AI-Powered Marketing Show, host Keith Bell explores how AI tools are transforming the lead generation landscape. AI-powered automation tools, like HubSpot’s AI-driven lead scoring or Drift’s conversational chatbots, are helping businesses streamline tasks and improve customer engagement. Keith provides a deep dive into customer segmentation, explaining how AI can analyze vast amounts of data to create highly targeted marketing campaigns. He also discusses predictive analytics, which allow businesses to forecast future customer behaviors and make smarter decisions about lead conversion. Whether it’s using AI chatbots to engage website visitors or AI algorithms to predict customer buying intent, this episode provides practical examples of how AI can enhance lead generation. Keith also touches on the challenges businesses face when implementing AI, from data quality issues to concerns about losing the personal touch in marketing. This episode is perfect for marketers looking to understand the practical applications of AI in their lead generation efforts. For more AI insights, subscribe to our newsletter: https://ai-powered-marketer.beehiiv.com/ Explore more episodes at our podcast website: https://aipoweredmarketingshow.supapass.xyz/