AI in Digital Marketing: Navigating the Gartner Hype Cycle | #193

In this episode of the AI-Powered Marketing Show, host Keith Bell dives into the Gartner Hype Cycle and its implications for AI in digital marketing. Discover the five phases of technology adoption: Innovation Trigger, Peak of Inflated Expectations, Trough of Disillusionment, Slope of Enlightenment, and Plateau of Productivity. Keith explains how understanding these phases can help marketers set realistic expectations, strategically invest in AI, and unlock its true potential. Tune in to learn how to navigate the highs and lows of AI adoption and make more informed decisions for your marketing strategies. AI-Powered Marketer News Letter: https://ai-powered-marketer.beehiiv.com/